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Apple plans biggest iPhone for 2018, lower priced model

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Amidst the release of Samsung Galaxy S9 and S9+, Apple Inc. is also preparing to release 3 new smartphones later this year.

The largest iPhone ever, an upgraded handset the same size as the current iPhone X and a less expensive model with some of the flagship phone’s key features.

With the new lineup, Apple wants to appeal to the growing number of consumers who loves the multitasking attributes of so-called phablets while also catering to those looking for a more affordable version of the iPhone X.

Apple, which is already running production tests with suppliers, is expected to announce the new phones very soon. However, the plans could still change, said the insiders.

The iPhone X hasn’t sold as well as expected since its debut last year despite all the hype that the phone received.

Apple only sold 77.3 million iPhones in the final quarter of 2017, below analysts’ projections of 80.2 million units. Some consumers were turned off by the iPhone X’s $1,000 price despite liking the design even as they wanted something more cutting-edge than the cheaper iPhone 8. Hopefully, with

Hopefully, with its next lineup, Apple is able to rekindle sales by offering a model for everyone.

A supercycle is predicted as upgrades by 10% or more of Apple’s existing iPhone customers is expected. Possibly, the biggest jump in sales is likely in Asia as this market has many single-device consumers and love big phones.

With a screen close to 6.5 inches, Apple’s big new handset will be one of the largest mainstream smartphones on the market. While the body of the phone will be about the same size as the iPhone 8 Plus, the screen will be about an inch larger thanks to the edge-to-edge design used in the iPhone X.

The larger screen should especially appeal to business users, letting them write emails and manage spreadsheets on a screen about as big as a small tablet.

Like the iPhone 8 Plus, the new handset will probably enable split-screen modes for certain apps. Still, the larger phone could cannibalize iPad sales, a category that recently started growing again.

The big phone is code named D33, a person familiar with its development says, and at least some prototypes include a screen resolution of 1242 x 2688. That would make the screen about as sharp as the one on the 5.8-inch iPhone X. Apple also plans to use OLED technology, the same, more expensive type of screen in the regular iPhone X.

Like the iPhone X, the larger model will include a Face ID scanner that unlocks the device and enables payments. Apple is also preparing an update to the regular-sized iPhone X that is internally dubbed D32, people familiar with the product said. Both of these phones are expected to use next-generation A12 processors and will continue to include stainless steel edges, which will be Apple’s high-end smartphone offerings.

Apple is considering a gold color option for the update to the iPhone X and the larger model. The company tried to develop gold for the current X handset, but abandoned it because of production problems. All new iPhones since the 5s came in gold, including the iPhone 8. The gold option is especially appealing to consumers in Asia and may help boost sales in the region. However, Apple may ultimately decide not to proceed with the color.

In at least some regions, Apple is considering offering a dual-SIM card option for the larger model. That would let people use their phones in countries with different carrier plans without having to swap out cards. Such a feature has been growing in importance and popularity, especially in Europe and Asia where business people routinely visit multiple countries.

Apple hasn’t made a final decision on including the dual-SIM card option and could choose to wait for E-SIM technology, which will connect phones to multiple networks without the need for a removable chip. Apple has wanted to offer E-SIM technology (it already exists in the iPad and Apple Watch), but some carriers are resistant to including it in iPhones, and Apple needs their support. A dual-SIM capability would provide a compromise.

The phones will have an updated operating system, probably called iOS 12 and code named Peace, which will include upgraded augmented reality capabilities, deeper integration of the Siri digital assistant, digital health monitoring and the ability to use Animojis in FaceTime.

Apple’s decision to also build a cheaper phone is an acknowledgment that the current entry-level 8 models too closely resemble the iPhone 6 introduced back in 2014. With their thick bezels and lack of edge-to-edge screens, they seem dated next to the iPhone X and the latest Samsung devices. The new lower-cost model will feature the same edge-to-edge screen as the iPhone X as well as Face ID instead of a fingerprint sensor.

To keep costs low, the cheaper phone will use LCD screen technology similar to the type employed in the iPhone 8. It will also have aluminum edges and a glass back like the iPhone 8, not the flashier stainless steel used in the iPhone X.

 

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