Entertainment, Fashion

Kim Yoo Jung as the new muse of Laneige


Laneige has recently announced that Kim Yoo Jung as the new muse on their official Instagram.

Song Hye Kyo who has been the face of the Laneige for a decade, will front it until March. She announced the end of her 10 year working relationship with the brand on her Instagram and would start a “new journey” with Sulwhasoo. Both Laneige and Sulwahsoo are under South Korea’s biggest cosmetics company, Amorepacific.

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๋ผ๋„ค์ฆˆ์™€ ํ•จ๊ป˜ํ•œ10๋…„, ์„œ๋กœ์˜ ๋ฏฟ์Œ๊ณผ ์‚ฌ๋ž‘์œผ๋กœ ํ•จ๊ป˜ํ•œ์‹œ๊ฐ„๋“ค ํ–‰๋ณตํ–ˆ์Šต๋‹ˆ๋‹ค, ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค!๐Ÿ‘๐Ÿป ์ด์ œ ์ƒˆ๋กœ์šด ๊ฐ€์กฑ์ด๋  โ€œ์„คํ™”์ˆ˜โ€ ! ์•ž์œผ๋กœ์˜ ๋‚ ๋“ค์ด ๋„ˆ๋ฌด ๊ธฐ๋Œ€๋ฉ๋‹ˆ๋‹ค! ๐ŸŒน I am so grateful for the amazing 10 years with relationship Laneige built over trust and love! And now I am excited to start this new journey with Sulwhasoo. #Amorepacific

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The 18-year-old will be a new brand ambassador for Laneige, alongside actress Lee Sung Kyoung.